Instagram Statistics. 8 Surprising Instagram Facts That Every User need to know

Instagram is a popular social media platform that has over more than 2 billion monthly active users. Instagram has grown over the last few years and immensely continues to broaden its horizon. It appeared as a visual sharing application and has gone a long way for Influencers, advertisers, and businesses to promote their product or service.

Social media is evolving and changing every day, and what strategy worked last year will not work in the next year. Instagram being a highly popular social media application, updates its feature and algorithm every year to compete with other social media networks with the best results. To gain more active engagements on Instagram, subscribe to twitrounds, and gain results instantly.  For every Instagram users, it is essential to understand every features, updates, trends, and statistics to stand out of the competition.

It is vital to know the latest facts of Instagram to have an effective Instagram marketing strategy for 2020. Understanding the Instagram facts will help you to work with the right information, and this guide has the essential Instagram statistics that every user needs to be aware of in 2020.

Instagram Stats

Instagram is the second most downloaded application in the Google and Apple store. YouTube, an highly engaging video streaming application, has more downloads. Instagram stands next as a popular visual sharing social media application. This fact indicates that Instagram is continuing to engage its audience.

Instagram hides likes count

Instagram has planned to hide the Like count in a few countries such as Canada, Australia, Brazil, Italy, Japan, New Zealand, and Ireland. It is essential to note that hiding Instagram like count from the Instagram posts will not disappear likes count from posts, rather it will only be hidden to other followers. You can also get free instagram likes from social media service providers to increase your likes count. The account holders will still be able to view the post likes they have received with few taps.

Instagram has stated that the idea of hiding likes is to de-pressurize Instagram users and make space for focussing only on creative content, connection, building community.

Instagram User Statistics

Instagram Active Users

Instagram has more than 2 billion monthly active users, and the usage statistics make Instagram the second most ranked visual sharing social media network in terms of active users next to Facebook.

Instagram Story Stats

The Instagram story has become a vast and essential feature that makes Instagram so accessible when compared to other social media platforms. Instagram stories are actively used by more than 500 people worldwide. Also, marketers consider stories as an important channel for gaining more brand awareness and engagement among potential audiences.

User’s Stats Outside US Market

Instagram has more than 110 million active users in the United States, where people in the US are the major Instagram users. It is essential to know the user demographics across various countries to define your target audience and content. Brazil also has higher user statistics of around 70 million users, India has 69 million users, Indonesia has 59 million users, and Russia has more than 40 million users.

Instagram Usage Statistics

  • More than 200 million Instagram active users visit one business profile to find product information or to make a purchase decision.
  • On average, Instagram users spend an average of more than 30 minutes on the platform. In comparison with the popular social media, Facebook is decreasing.
  • More than 11% of Instagram users shop on Instagram.
  • More than 130 million active Instagram users view and tap on shopping posts every month.

Instagram Conquers Teens

Instagram is widely popular among the younger generation, such as Generation Z audience and Millennial. More than 35% of Instagram users are teenagers, and it varies substantially as the platform is more popular among younger audiences.

  • 67% of Instagram users are between the age of 18- 29
  • 47% of Instagram users are between the age of 30- 49
  • 23% of Instagram users are between the age of 50- 64
  • 8% of Instagram users are above 65.

To determine the age demographics of your own followers to understand what type of content works best. These age demographic statistics will provide a good point of thinking on the buying persona.

Gender statistics

The gender demographics of Instagram are pretty even, which has 52% of female audiences and 48% of male audiences. In the highly popular US market where Instagram has higher usage statistics, the female audience is 43% substantially higher than the male audiences who are 31%. This gender statistics shows that one cannot make an assumption on Instagram or other social media platforms.

How TikTok Videos Supports For Business Brand Reach?

Brand Reach is the prime constituent of every business, and Social Media makes branding in recent years. Digital marketing has been emerging its marketing operations using social media to help the company attain its objective goal. Bubblegum.me illustrated about the TikTok marketing intended to make the brand reach sprightly.

TikTok Videos For Brand Reach

TikTok is an ideal medium of short sized video clips to entertain the audience and business promotions. The brand reach is essential for every business campaigning to get the leads from the customers. TikTok is the platform for the brand which looks to get more engagement in a short time. The video is the driving factor of the application engagement. Through brand promotion videos, you can find your target audience and start communicating with them. The business who starts its marketing into the platform newly, initially, you can analyze how videos are received by the audience, what type of videos gets more responses and what kind of content is disliked by the audience. Create a brand video with high-quality content and post it in your wall and stories. The maximum length of video supported by TikTok is 15 seconds to 60 seconds; the brand video has to be manipulated for it. The audience who looks for their desired product will search in the TikTok if they are an online purchaser. Your business account name helps them to find your product post; the profile has to be built with a unique name and add a suitable business description to make the user aware of your service and follow the brand. 

TikTok videos have a significant impact on brand promotion than image representation. Your brand video must be composed of innovative design and quantity content to make the audience show interest in your video. The application provides enormous filtering effects and soundtrack to present your video alluring to grab more audiences. The brand video can be of any theme, such as general brand awareness, product exploration, upcoming product information, customer feedback, and behind the scenes. 

The video, which is more interactive, gives the user-generated content. The user who scrolls your video can have a look at it and share it with their friends if it has valid information. Depending on your target audience’s behavior, you can deliver the video to engage them. If the post consists of your business sale details in high, it makes to feel irritated and skip the video. You can upload some valuable posts beyond your brand, such as social awareness posts and the latest trends of the digital world, to entertain them in a level head.

TikTok helps the brands to make the most of video marketing through paid advertisements. The native ads can be personalized with the location advantages from where your ad has to be placed. This ad is effective for small scale businesses to get brand recognition.  

The business which has a large number of followers can use the brand takeover and hashtag challenge. The brand takeover is a full-screen ad that is listed at the top of the user feed before any user-generated post exists. Only one brand takeover ad will be displayed per day based on the category. This ad can be utilized for essential notification ads on your brand activity. 

The event and live streaming video help the brand reach instant and get a massive number of followers. The hashtag challenge is used to attain more tiktok followers to deliver user-generated content for your brand and make them promote your brand. This helps to get the new ideas on your video creation, and the mentioning of your brand hashtag multiple times will increase the traffic for your business and acquire a massive number of followers.

It is not guaranteed that your brand followers always like your video and follow you consistently due to consistent posts. Make a schedule plan on your brand video post to engage your followers with exciting factors to expect your next video. Avoid making a regular post on video, which has fewer impression contents. To connect with the audience out of the application, share your TikTok videos in the other media like YouTube, Facebook, and Instagram for maximum brand reach and increase the leads.

Many digital marketing experiments reveal that video promotion makes the brand reach quickly than image promotion. Make the best video of your brand activities to impress the audience and increase the engagement rate. The TikTok videos can be of any genre; the quality of the video content has to be concentrated to make effective campaigning.

TikTok, A Curator For Building A Business Connection

The TikTok acts as the giant platform to charm the audience with its entertainment features. The lip-syncing application specially developed to serve the music feast for the youngsters, it has emerged so and conquered a sky-high reach on its marketing approach. Twitrounds here to discover the methods to build a business network on the application. 

Building A Community Network

For any business, the term ‘business’ defines the lead made for the company by the customers. The customers are the main driver for the business engrossment. Finding the potential customer for your business is the first groundwork that has to be undertaken for a successful campaign. Building a community network is essential to make your promotion great and get customers for your brand. TikTok makes it easy to find the target audience for your business. The media is comprised of 1.2 billion users; you can find your target audience and promote the business. A platform with a broader user base from several locations seems challenging to reach your target audience. The perfect planned marketing strategy will help to make it.

How To Find Your Target Audience?

While you start making a marketing plan, identify the nature and attitude of your brand product or service. Analyze the product users and the people who all have the possibility to use it. Determine a clear picture of the age groups who can use the product and search them in an appropriate platform. For instance, if your target audiences are youngsters, then TikTok is the right place to search, as many young people are using the application, and it is straightforward to find. If your target customers are aged, then you might have less chance to find them, because of the maximum aged persons will not be using the media. The youngsters have their online presence often, so it is effectual to reach them quickly.

Your business may include the audience out of the platform; you can meet them by sharing your TikTok video in other media like YouTube, Facebook, and Instagram.

How To Convert Your Target Audience Into Followers?

After depicting the industry target audience, you can make them as your followers through your video post campaigning. Make the brand video filled with exciting elements and sophisticated features to attract the audience. Enable fascinating keyword for the video title and brand-related hashtags, as the audience pays attention to the video, which has a captivated caption. Once your well-designed video is ready to publish, you can make it in your wall that will be placed top in the discover tab until the other video uploaded newly, your existing followers, and the random audiences can see your video.

The actual target audience can be connected by going paid formats to do ad placement on your selected geographic locations. The native infeed ads will help to promote your business in various areas based on your personalization. The audience will find your video, enjoy the experience, and would inquire about the product for more information. The users who like your video will become your follower to get the next video. The follower’s community can be increased organically through quality content video, but it requires some more time. The paid advertising has originated with various types of advertisements, such as native ads, branded lenses, brand takeovers, and hashtag challenges. Depending on your marketing goal, and you can implement any ad and get free tiktok likes to gain more followers for your brand. 

Another method to get your audience is working with influencers. The Influencers can cooperate with your campaign and motivate their community followers to get to know about your brand. Insisting them by emphasizing your brand features will make them follow your brand and make a trail on the product. This has the highest possibility of getting enormous followers for your business.

Beyond this, the live streaming with an alluring contest will make many audiences to participate in it and have the best impression about your proposal that makes to follow you to see your next contest. TikTok offers many effects to make your video pleasant, make use of filters to design high-quality content video. The audience from any zone will expect valuable video to spend their time. 

By sharing the videos in another media consistently, will make the outside followers see your video and follow your TikTok account. The platform is user friendly to activate any operations. With a large audience base, TikTok allows the marketers to filter their audience significantly, and converting them into followers through its tools is made trouble-free.

How To Make The Brand Popular Instantly On TikTok Marketing?

Businesses are wondering about using the TikTok for marketing; Flymesocial discovers the ways for business success on TikTok. The platform supports 15 seconds to a 1-minute duration video to make a post for any category. Every business is expecting to gain popularity as soon as possible when they begin marketing. Here are a few ways to make the brand famous in a short period, using the TikTok marketing campaign.

1. Go Paid Promotion

Making business promotion through organic methods can give a better response, but it takes some time. The paid advertising on the TikTok provide the best reach and increase traffic for your business website. It exclusively makes campaigning to cover huge audiences. TikTok offers many ad features to activate the paid promotion. The ads can be developed by yourself with customized content, and you can choose the audience to make ad placements. TikTok operates with the four types of advertisements, such as Native ads, Brand Takeovers, Branded Lenses, and Hashtag challenges. You can prefer the ad which fits your business and broadcast the ad to your target audience feed and another video session either before starting the video or after the video ends. As the ad duration is lesser, it has to be created worth watchable by adding qualitative content to prevent the audience from skipping the ad. You can promote the ads in other social media like YouTube and Facebook by paying to publish your video in the appropriate pages and related videos. Make your account name more catchy and unique to make memorable the audience visit your account. You can avail free tiktok likes pack from the market and boost your account. By going paid promotion, you can retarget the audience and get a high engagement rate, and customer retention will be possible.

2. Go with Influencer Marketing

Influencer marketing is the preferable digital marketing strategy for all business growth. The influencers have their audience will listen to the comments, as stated by them. Influencer marketing helps in making the audience aware of your brand. There are many kinds of Influencer marketing, such as micro, macro, and other influencers vary with the audience range. The micro-influencer has an audience of 0 to 10000 that suits for the small business which starts marketing newly in the TikTok. It is different from the normal influencer and another category influencer as they hold huge followers. The influencer operations involve encouraging the followers about your product and emphasis to make a trail on it. It has been found that most of the customers purchase the product under the trust of their industry influencer words. So many big brands have made use of influencer marketing at various segments of their business exploration. The influencer has tie-up with small businesses and large industries, so they have a range of industry audiences.

So it is essential to pair up the right influencers to expand your brand reach and get more leads on the business. 

3. Go With Latest Trends

TikTok is all about entertainment and fun. The users expect the platform to deliver exciting videos for them. The brand marketing video cannot be created as fun as other commercial videos, but it must contain interesting facts about the brand and exciting elements to attract the audience. Your marketing medium in the platform has to be the ascent trend tool to reach the audience quickly and make them benefit by participating in it. Recently, the events and giveaways have been utilizing for marketing brands and attaining great results. The Hashtag challenge is the best tool for getting fame quickly. For making a hashtag challenge, the video must be developed fabulous with rich content to grab the audience and enjoy the challenge. The user will generate their content video and post on their wall using your branded hashtag. This will make many followers encounter the challenge, and your brand will be broadcasted in multiple dimensions using the follower’s video. This highly increases your brand reach and makes your video popular. The brands like Guess have been using this hashtag challenge and acquired thousands of followers for their brand. This approach is suitable to target the large level audience at a time. Utilizing the trends on TikTok to market, your brand will be assuringly possible to get maximum exposure on your brand activity.

The above three methods will assure in making the brand popular in a short span, preferably using the marketing approach correctly on the target audience. Consistent marketing through paid campaigns will increase the brand reach exponentially.

TikTok Conquers The Younger Generation As Its Target Users

TikTok is a short-form video sharing application highly popular among younger audiences. TikTok acts as a social media networking platform where users create and share funny videos covering a wide range of categories, from lip-synching to viral hashtag challenges to comedy skits. TikTok has over more than 1 billion downloads and an effective platform for Influencer marketing.

TikTok is at the speed of Generation Z’s fast, fun, and spontaneous activities. TikTok presents an alternative way for the social sharing of videos across several audiences globally. It is one of the fast-growing social media networking application which has over more than 500 million active users worldwide. TikTok allows users to record videos of 15 seconds with an inbuilt start-stop feature on the app. Users can create engaging videos with music, filters, and some other entertaining features.

The History Of TikTok

TikTok is a social media application that supports creating and sharing of short-form videos of 15 seconds long and also allows users to string four 15 seconds video into a 60-second video long. TikTok was initially launched as Douyin by Byte Dance, a Chinese company in the Chinese market. TikTok acquired Musical.ly the popular music application, which allows users to lip-sync to various music and song snippets.

Byte Dance merged Musical.ly and rebranded as a single social media application called TikTok all around the world via the Google Play and Apple stores. As a result of the integration, TikTok had smooth access in targeting U.S teenagers who belonged previously to Musical.ly. TikTok is highly engaging, which lets users express themselves in a creative and fun way.

TikTok Attracts Teenagers

TikTok is a social media application that aims to capture and present the creativity, precious moments, knowledge, and skills of the world directly from the mobile phone. Users can create and encourages other users to share their expertise, passion, and creative expressions through a 15-second video. This technique makes TikTok highly competitive among various social media giants like YouTube, Instagram, Twitter, Facebook, Snap chat, and much more.

Any videos you upload on TikTok should encourage users in a fun and creative way. TikTok is sometimes amusing and sometimes cringe, but definitely an addictive platform. TikTok gained more number of downloads in just three years from its launch, where Instagram took almost six years. The other important fact that makes TikTok stand out of the competition is that TikTok is more of an entertaining platform instead of a lifestyle platform, which in turn, anyone can become the content provider with its simplicity of the application.

Interesting TikTok Statistics

To understand the popularity of TikTok, Let’s have a look at some of the essential statistics that every user need to know:

TikTok Usage Stats

TikTok was launched in 2016, and within three whole years, TikTok has exploded in popularity. TikTok currently has more than 800 million active users and enthusiastically welcomed by South Asian countries. It is interesting to note that more than 150 million active users are from the Chinese market.

TikTok Download Stats

TikTok is one of the world’s most downloaded applications, which has surpassed more than 1.5 billion downloads on the Google Play and Apple store. It figures that the app is likely to be the third popular non-gaming application and ranked ahead of social media giants like Facebook and Instagram.

TikTok Conquers Teens Of The World

TikTok is a highly popular and highly entertaining social media application when it comes to engaging with youngsters globally who use trollishly. The TikTok statistics prove that more than 40 percent of TikTok active users are Generation Z and Millennials, mostly aged between 16 and 24.

The app popularity is explained by the fact that the app developers decided to choose users under the age of 30 as their significant target audience from the very beginning of setting algorithm app creation. In this way, TikTok has understood the younger generation in a better way than the other giant social media platforms who avail free tiktok fans. TikTok has understood the habits and preferences of the younger generation that has helped them to create funny video social sharing that gives audiences what they are looking for.

TikTok is the only social media video-sharing application that allows users to create funny videos to express themselves by singing, dancing, performing stunts in a creative way. TikTok’s wide range of music collections, song snippets, and augmented reality features are the main backbones of generating so much hype among teenagers of the world.

Instagram Shoppable Posts: 7 Tips To Increase Product Sales

Instagram is a platform with more than one billion active users. According to a study, 130 million users tap on to the shoppable posts on Instagram every month. By another survey, 200 million users on Instagram visit at least one business account each day. These statistics show how the Instagram platform is enabling users to engage with the online market. Currently, Instagram has become the frontier for marketers to unlock the shopping desires of customers and also to uncover the new trends in shopping. To avail, the platform to increase product sales, the marketers need to think beyond providing the website link in the bio with a Call-To-Action. If you are looking for new methods to increase e-commerce sales, then you can’t ignore the fantastic Shoppable posts feature on Instagram. It allows the users to check out your tagged products along with the price. If the users like the products, they can also buy directly from the Instagram app itself.

If you are relying only on the site traffic for conversions or leads go with flymesocial, then you’ll not be able to have a lot of success in it. You will need to understand that people won’t be visiting your website every day, even if they were your regular customers. That’s why it is more significant to bring in your products or services into the engaging Instagram platform. You can gain various benefits through the Instagram shoppable post strategy.  

Instagram shoppable post doesn’t only mean posting the pictures of your products or services. To increase your product sales, you will need to make use of various features that enhance your shoppable post strategy. Here, in this article, we will discuss seven tips for shoppable posts to increase your product sales on Instagram.

Tips To Increase Your Product Sales On Instagram

Here are some tips that you will have to remember to implement in your Instagram shoppable posts. 

1. Tag Your Image/Carousel

If you post only the image of your product with the price and other details in your description, it may make your post look simple. But tagging the image or carousel is a great way to bring in more value to your product image. Make sure to tag each item by leaving spaces in between them, so that the users can navigate with ease without any confusion.

2. Tag Multiple Products

Tagging multiple products in an individual post will encourage your audience to explore your store. It also increases the utility of your post. Another benefit is that, when the user clicks on the single tagged item, the other tagged items display under ‘Also Featured’ title. Thus, tagging on multiple products, enhance the visibility of all your products that may even make the user browse or buy the products.

3. Cross- Check The Tags

Always make sure to tag items/products that are in your Facebook product catalog. If your products have similar names, make sure to tag the right one. The Shoppable posts are appealing because it directly takes you to the product page. Leading to a wrong item may annoy the user. So, always make sure to double-check your tagged products.

4. Utilize Descriptive Hashtags

Hashtags play a vital role in increasing your product’s visibility and reach. Make sure to use descriptive hashtags in your posts. It is because the users can follow the hashtags and easily reach your products. Before choosing a hashtag, research with the competitors and influencers and then add it to your post.

5. Use High-Quality Images/Videos

Visuals speak rather than words. Always remember to post high-quality images that are captivating and eye-catching to the users. It is because if your image doesn’t look great or go along your brand, the users won’t click on them.

6. Cross-Promote Your Instagram Store

On cross-promoting, you can increase your followers with free instagram followers as well as the shoppers too. You can run contents on other social media platforms by adding following your Instagram profile as a part of the contest. By doing it, you can make your Instagram account discoverable and help your followers to shop from your Instagram posts.

7. Try Something Unique

Don’t make your shoppable post look like a product catalog. Instead, show the creative side of your brand products. Showcase your products in exciting angles, unique ways, and also showcase how your products look on customers. On showcasing your products in a unique style, you can make the customers fall in love with your brand.

Conclusion

Instagram shoppable post is the best way to increase your product sales by making your brand products available for your followers. Make use of the above tips to build in higher engagement, which in turn boosts up your sales.

Why Do People Embrace TikTok?

Video-Dominant Application:

TikTok, the lip-synching application was rolled out in 2016 when social media was entirely under the control of Facebook and Instagram. Both jointly covered the majority of social media users globally. However, TikTok was introduced as a complete video-centric platform that has driven people towards it. Since it is a comprehensive video-centric platform, people are usually driven towards it. This is considered as one of the significant factors that have driven a large number of people towards TikTok. As the platform is filled with videos completely, it has given a new enchanting experience to the people. 

Captivating The People:

A countless number of videos one after the other has made people stick to this platform for a long time. Many especially youngsters buy tiktok followers and feel that they spend more time on TikTok then they have planned, almost every time they log in to this platform. This reflects how far this lip-synching application influences people. On the other hand, Facebook and Instagram had begun to lose their people to TikTok. One of the significant reasons noted for the transition is that both Facebook and Instagram are so naive that they did not expect a social application TikTok would emerge and drive people at a fast pace. Though both Facebook and Instagram had updated its platform at that time, marketers have opined that both the tech-giants should be a bit more conscious. 

One of the fundamental characteristics that have easily driven people towards TikTok is from the time it was introduced, the platform was filled with entertaining content. Whereas, on the other hand, Facebook was dealing with some globally serious issues regarding data filtering and the freedom of speech on its platform. Though Twitter was widely considered as the platform to know and discuss contemporary issues, Facebook had also begun to garner the same image. This has made Facebook more of a ‘serious’ social platform from being a significant entertainment platform. Subsequently, Generation Z and Millenials made a shift to TikTok as the platform was filled with comedy videos. The continuous flow of entertainment videos has captivated people to a greater extent as the platform gave exactly what they are expecting by satiating their expectations. 

Moreover, no other new platform was able to bring people together, as TikTok did. Notable, during its beginning times, to market its application among people, TikTok pumped in a massive sum of money into Facebook for promotion. Through this, it is evident that Facebook had regarded TikTok as one among the bunch of new applications that were rolled out at that time. Facebook didn’t expect that TikTok will emerge into its major competitor in the future. 

The Way TikTok Has Driven People:

Though research and statistics to date suggest that TikTok is commonly used by Generation Z and Millenials, in reality, many middle-aged people have also begun to use TikTok as they find the platform to be more intriguing. Thus, TikTok has the intrinsic skill of driving people from all the age groups.  Youngsters and teenagers buy tiktok likes who are the reason behind the increasing popularity of TikTok among middle-aged people. TikTok videos of youngsters with their mother or father or any of their aged family members have become viral. This has driven many middle-aged people into this platform due to the positive response they receive for their videos. Therefore, TikTok has got into the minds of people irrespective of the age and has made an irreplaceable mark. 

If we take a keen look into this platform, it induces the performer within every person which eventually maximizes their engagement with the platform with kleerup. This is the point where TikTok differs from all other social applications. TikTok has become part of the lives of many people helping them to reinvent themselves. Thus the platform has brought changes in the lives of many people, thereby building a strong bond. Marketers have stated that TikTok will continue to rule for at least five more years. Following this, many brands have begun to spot ways to popularize their products on this platform. Whereas at the same time, there is a growing demand for influencers as influencer marketing has already started to get the pace. Marketers are on the hunt for influencers who have a wide reach on the lip-synching platform as they believe that influencers can be the appropriate channel to convey their brand message.