Instagram Statistics. 8 Surprising Instagram Facts That Every User need to know
Instagram is a popular social media platform that has over more than 2 billion monthly active users. Instagram has grown over the last few years and immensely continues to broaden its horizon. It appeared as a visual sharing application and has gone a long way for Influencers, advertisers, and businesses to promote their product or service.
Social media is evolving and changing every day, and what strategy worked last year will not work in the next year. Instagram being a highly popular social media application, updates its feature and algorithm every year to compete with other social media networks with the best results. To gain more active engagements on Instagram, subscribe to twitrounds, and gain results instantly. For every Instagram users, it is essential to understand every features, updates, trends, and statistics to stand out of the competition.
It is vital to know the latest facts of Instagram to have an effective Instagram marketing strategy for 2020. Understanding the Instagram facts will help you to work with the right information, and this guide has the essential Instagram statistics that every user needs to be aware of in 2020.
Instagram is the second most downloaded application in the Google and Apple store. YouTube, an highly engaging video streaming application, has more downloads. Instagram stands next as a popular visual sharing social media application. This fact indicates that Instagram is continuing to engage its audience.
Instagram hides likes count
Instagram has planned to hide the Like count in a few countries such as Canada, Australia, Brazil, Italy, Japan, New Zealand, and Ireland. It is essential to note that hiding Instagram like count from the Instagram posts will not disappear likes count from posts, rather it will only be hidden to other followers. You can also get free instagram likes from social media service providers to increase your likes count. The account holders will still be able to view the post likes they have received with few taps.
Instagram has stated that the idea of hiding likes is to de-pressurize Instagram users and make space for focussing only on creative content, connection, building community.
Instagram User Statistics
Instagram Active Users
Instagram has more than 2 billion monthly active users, and the usage statistics make Instagram the second most ranked visual sharing social media network in terms of active users next to Facebook.
Instagram Story Stats
The Instagram story has become a vast and essential feature that makes Instagram so accessible when compared to other social media platforms. Instagram stories are actively used by more than 500 people worldwide. Also, marketers consider stories as an important channel for gaining more brand awareness and engagement among potential audiences.
User’s Stats Outside US Market
Instagram has more than 110 million active users in the United States, where people in the US are the major Instagram users. It is essential to know the user demographics across various countries to define your target audience and content. Brazil also has higher user statistics of around 70 million users, India has 69 million users, Indonesia has 59 million users, and Russia has more than 40 million users.
Instagram Usage Statistics
- More than 200 million Instagram active users visit one business profile to find product information or to make a purchase decision.
- On average, Instagram users spend an average of more than 30 minutes on the platform. In comparison with the popular social media, Facebook is decreasing.
- More than 11% of Instagram users shop on Instagram.
- More than 130 million active Instagram users view and tap on shopping posts every month.
Instagram Conquers Teens
Instagram is widely popular among the younger generation, such as Generation Z audience and Millennial. More than 35% of Instagram users are teenagers, and it varies substantially as the platform is more popular among younger audiences.
- 67% of Instagram users are between the age of 18- 29
- 47% of Instagram users are between the age of 30- 49
- 23% of Instagram users are between the age of 50- 64
- 8% of Instagram users are above 65.
To determine the age demographics of your own followers to understand what type of content works best. These age demographic statistics will provide a good point of thinking on the buying persona.
The gender demographics of Instagram are pretty even, which has 52% of female audiences and 48% of male audiences. In the highly popular US market where Instagram has higher usage statistics, the female audience is 43% substantially higher than the male audiences who are 31%. This gender statistics shows that one cannot make an assumption on Instagram or other social media platforms.