Instagram Shoppable Posts: 7 Tips To Increase Product Sales
Instagram is a platform with more than one billion active users. According to a study, 130 million users tap on to the shoppable posts on Instagram every month. By another survey, 200 million users on Instagram visit at least one business account each day. These statistics show how the Instagram platform is enabling users to engage with the online market. Currently, Instagram has become the frontier for marketers to unlock the shopping desires of customers and also to uncover the new trends in shopping. To avail, the platform to increase product sales, the marketers need to think beyond providing the website link in the bio with a Call-To-Action. If you are looking for new methods to increase e-commerce sales, then you can’t ignore the fantastic Shoppable posts feature on Instagram. It allows the users to check out your tagged products along with the price. If the users like the products, they can also buy directly from the Instagram app itself.
If you are relying only on the site traffic for conversions or leads go with flymesocial, then you’ll not be able to have a lot of success in it. You will need to understand that people won’t be visiting your website every day, even if they were your regular customers. That’s why it is more significant to bring in your products or services into the engaging Instagram platform. You can gain various benefits through the Instagram shoppable post strategy.
Instagram shoppable post doesn’t only mean posting the pictures of your products or services. To increase your product sales, you will need to make use of various features that enhance your shoppable post strategy. Here, in this article, we will discuss seven tips for shoppable posts to increase your product sales on Instagram.
Tips To Increase Your Product Sales On Instagram
Here are some tips that you will have to remember to implement in your Instagram shoppable posts.
1. Tag Your Image/Carousel
If you post only the image of your product with the price and other details in your description, it may make your post look simple. But tagging the image or carousel is a great way to bring in more value to your product image. Make sure to tag each item by leaving spaces in between them, so that the users can navigate with ease without any confusion.
2. Tag Multiple Products
Tagging multiple products in an individual post will encourage your audience to explore your store. It also increases the utility of your post. Another benefit is that, when the user clicks on the single tagged item, the other tagged items display under ‘Also Featured’ title. Thus, tagging on multiple products, enhance the visibility of all your products that may even make the user browse or buy the products.
3. Cross- Check The Tags
Always make sure to tag items/products that are in your Facebook product catalog. If your products have similar names, make sure to tag the right one. The Shoppable posts are appealing because it directly takes you to the product page. Leading to a wrong item may annoy the user. So, always make sure to double-check your tagged products.
4. Utilize Descriptive Hashtags
Hashtags play a vital role in increasing your product’s visibility and reach. Make sure to use descriptive hashtags in your posts. It is because the users can follow the hashtags and easily reach your products. Before choosing a hashtag, research with the competitors and influencers and then add it to your post.
5. Use High-Quality Images/Videos
Visuals speak rather than words. Always remember to post high-quality images that are captivating and eye-catching to the users. It is because if your image doesn’t look great or go along your brand, the users won’t click on them.
6. Cross-Promote Your Instagram Store
On cross-promoting, you can increase your followers with free instagram followers as well as the shoppers too. You can run contents on other social media platforms by adding following your Instagram profile as a part of the contest. By doing it, you can make your Instagram account discoverable and help your followers to shop from your Instagram posts.
7. Try Something Unique
Don’t make your shoppable post look like a product catalog. Instead, show the creative side of your brand products. Showcase your products in exciting angles, unique ways, and also showcase how your products look on customers. On showcasing your products in a unique style, you can make the customers fall in love with your brand.
Instagram shoppable post is the best way to increase your product sales by making your brand products available for your followers. Make use of the above tips to build in higher engagement, which in turn boosts up your sales.