TikTok, the lip-synching application was rolled out in 2016 when social media was entirely under the control of Facebook and Instagram. Both jointly covered the majority of social media users globally. However, TikTok was introduced as a complete video-centric platform that has driven people towards it. Since it is a comprehensive video-centric platform, people are usually driven towards it. This is considered as one of the significant factors that have driven a large number of people towards TikTok. As the platform is filled with videos completely, it has given a new enchanting experience to the people.
Captivating The People:
A countless number of videos one after the other has made people stick to this platform for a long time. Many especially youngsters buy tiktok followers and feel that they spend more time on TikTok then they have planned, almost every time they log in to this platform. This reflects how far this lip-synching application influences people. On the other hand, Facebook and Instagram had begun to lose their people to TikTok. One of the significant reasons noted for the transition is that both Facebook and Instagram are so naive that they did not expect a social application TikTok would emerge and drive people at a fast pace. Though both Facebook and Instagram had updated its platform at that time, marketers have opined that both the tech-giants should be a bit more conscious.
One of the fundamental characteristics that have easily driven people towards TikTok is from the time it was introduced, the platform was filled with entertaining content. Whereas, on the other hand, Facebook was dealing with some globally serious issues regarding data filtering and the freedom of speech on its platform. Though Twitter was widely considered as the platform to know and discuss contemporary issues, Facebook had also begun to garner the same image. This has made Facebook more of a ‘serious’ social platform from being a significant entertainment platform. Subsequently, Generation Z and Millenials made a shift to TikTok as the platform was filled with comedy videos. The continuous flow of entertainment videos has captivated people to a greater extent as the platform gave exactly what they are expecting by satiating their expectations.
Moreover, no other new platform was able to bring people together, as TikTok did. Notable, during its beginning times, to market its application among people, TikTok pumped in a massive sum of money into Facebook for promotion. Through this, it is evident that Facebook had regarded TikTok as one among the bunch of new applications that were rolled out at that time. Facebook didn’t expect that TikTok will emerge into its major competitor in the future.
The Way TikTok Has Driven People:
Though research and statistics to date suggest that TikTok is commonly used by Generation Z and Millenials, in reality, many middle-aged people have also begun to use TikTok as they find the platform to be more intriguing. Thus, TikTok has the intrinsic skill of driving people from all the age groups. Youngsters and teenagers buy tiktok likes who are the reason behind the increasing popularity of TikTok among middle-aged people. TikTok videos of youngsters with their mother or father or any of their aged family members have become viral. This has driven many middle-aged people into this platform due to the positive response they receive for their videos. Therefore, TikTok has got into the minds of people irrespective of the age and has made an irreplaceable mark.
If we take a keen look into this platform, it induces the performer within every person which eventually maximizes their engagement with the platform with bubblegum tiktok likes. This is the point where TikTok differs from all other social applications. TikTok has become part of the lives of many people helping them to reinvent themselves. Thus the platform has brought changes in the lives of many people, thereby building a strong bond. Marketers have stated that TikTok will continue to rule for at least five more years. Following this, many brands have begun to spot ways to popularize their products on this platform. Whereas at the same time, there is a growing demand for influencers as influencer marketing has already started to get the pace. Marketers are on the hunt for influencers who have a wide reach on the lip-synching platform as they believe that influencers can be the appropriate channel to convey their brand message.