TikTok Conquers The Younger Generation As Its Target Users
TikTok is a short-form video sharing application highly popular among younger audiences. TikTok acts as a social media networking platform where users create and share funny videos covering a wide range of categories, from lip-synching to viral hashtag challenges to comedy skits. TikTok has over more than 1 billion downloads and an effective platform for Influencer marketing.
TikTok is at the speed of Generation Z’s fast, fun, and spontaneous activities. TikTok presents an alternative way for the social sharing of videos across several audiences globally. It is one of the fast-growing social media networking application which has over more than 500 million active users worldwide. TikTok allows users to record videos of 15 seconds with an inbuilt start-stop feature on the app. Users can create engaging videos with music, filters, and some other entertaining features.
The History Of TikTok
TikTok is a social media application that supports creating and sharing of short-form videos of 15 seconds long and also allows users to string four 15 seconds video into a 60-second video long. TikTok was initially launched as Douyin by Byte Dance, a Chinese company in the Chinese market. TikTok acquired Musical.ly the popular music application, which allows users to lip-sync to various music and song snippets.
Byte Dance merged Musical.ly and rebranded as a single social media application called TikTok all around the world via the Google Play and Apple stores. As a result of the integration, TikTok had smooth access in targeting U.S teenagers who belonged previously to Musical.ly. TikTok is highly engaging, which lets users express themselves in a creative and fun way.
TikTok Attracts Teenagers
TikTok is a social media application that aims to capture and present the creativity, precious moments, knowledge, and skills of the world directly from the mobile phone. Users can create and encourages other users to share their expertise, passion, and creative expressions through a 15-second video. This technique makes TikTok highly competitive among various social media giants like YouTube, Instagram, Twitter, Facebook, Snap chat, and much more.
Any videos you upload on TikTok should encourage users in a fun and creative way. TikTok is sometimes amusing and sometimes cringe, but definitely an addictive platform. TikTok gained more number of downloads in just three years from its launch, where Instagram took almost six years. The other important fact that makes TikTok stand out of the competition is that TikTok is more of an entertaining platform instead of a lifestyle platform, which in turn, anyone can become the content provider with its simplicity of the application.
Interesting TikTok Statistics
To understand the popularity of TikTok, Let’s have a look at some of the essential statistics that every user need to know:
TikTok Usage Stats
TikTok was launched in 2016, and within three whole years, TikTok has exploded in popularity. TikTok currently has more than 800 million active users and enthusiastically welcomed by South Asian countries. It is interesting to note that more than 150 million active users are from the Chinese market.
TikTok Download Stats
TikTok is one of the world’s most downloaded applications, which has surpassed more than 1.5 billion downloads on the Google Play and Apple store. It figures that the app is likely to be the third popular non-gaming application and ranked ahead of social media giants like Facebook and Instagram.
TikTok Conquers Teens Of The World
TikTok is a highly popular and highly entertaining social media application when it comes to engaging with youngsters globally who use trollishly. The TikTok statistics prove that more than 40 percent of TikTok active users are Generation Z and Millennials, mostly aged between 16 and 24.
The app popularity is explained by the fact that the app developers decided to choose users under the age of 30 as their significant target audience from the very beginning of setting algorithm app creation. In this way, TikTok has understood the younger generation in a better way than the other giant social media platforms who avail free tiktok fans. TikTok has understood the habits and preferences of the younger generation that has helped them to create funny video social sharing that gives audiences what they are looking for.
TikTok is the only social media video-sharing application that allows users to create funny videos to express themselves by singing, dancing, performing stunts in a creative way. TikTok’s wide range of music collections, song snippets, and augmented reality features are the main backbones of generating so much hype among teenagers of the world.