Why Brands Should Create Digital IPs On TikTok
An IP address is a collection of symbols and numbers assigned to the user’s computer network interface. Also, when the user is accessing any information online or any other network where the device can transmit and receive data, the IP address serves as a formal address. The device perceives the IP of the user connecting with it. It is similar to ordering something online, where the user needs to be aware of the number to be called to place the order. Also, they need to provide an appropriate home address to deliver the substance in the right place. Ip address reduces the manual effort of moving online information and data from one device to another with memory cards, CDs, and external storage. There are many different forms of IPs
- Static IP Address – The form of IP remains the same whenever the user connects with the internet or other networks.
- Dynamic IP Address – This IP address varies every time when the device connects with the internet by linking to a public and external IP address.
- Public IP Address – This IP address is similar to a home address, where anyone can read it and send information to you.
- Private IP Address – This serves as an exclusive approach where the IP address restricts the device from getting directly viewed by the internet.
TikTok has gathered nearly two hundred million users in India, and it is emerging as an incredible competitor to other social platforms like Instagram and Facebook. It is no wonder that brands are readily utilizing TikTok to enhance their online presence. Unlike any other social media giants, TikTok provides an immense organic reach by encouraging marketers to buy TikTok likes. Brands that strive to be market leaders and trendsetters need to grab this astounding opportunity today.
TikTok is the best platform to conduct micro-influencer campaigns and share educational videos for customers. Also, hashtag challenge is an effective way where the brands can reach a vast audience. It is recommended that brands need to be consistent in providing content and create a unique digital IP with the support of TikTok.
TikTok Brand Campaigns
Brands having their target audience between the age of eighteen and thirty-six are perceiving TikTok as an engaging platform than other social media applications. The TikTok videos come under the category of singing, dancing, acting, and sharing musical instruments. Swiggy launched an exclusive campaign named Swiggy Starhunt, which encouraged delivery partners to exhibit their talents by sharing their videos on TikTok. TikTok and Hopscotch to create a rap challenge, thereby encouraging moms to upload videos on their experiences while grooming their kids.
Also, for the first time, TikTok partnered with Moov for the fitness campaign of the brand. Moov launched an exclusive hashtag challenge named #MakeYourMoov, where the users were induced to post fitness videos of their choice. The challenge received an applauding response among various age groups. Bingo collaborated with TikTok by encouraging the users to begin the day with a healthy snack. It introduced engaging campaign #StartWithStars where the users involved in a dance challenge. The challenge got trending with the participation of Ranveer Singh, who continued to be the brand ambassador.
TikTok solely aims at maintaining integrity with the customer information as it is the crucial aspect of today’s digital world. Rumors around 5G, political battles, and coronavirus are rising significantly. This places TikTok at the risk of getting exploited as it occupies an inevitable role in the public domain. As per the research team’s recommendation, TikTok is working towards eliminating the risk of data manipulation and server impersonation. TikTok as an emerging social media giant, adheres to the industry standards in the aspects of data protection and privacy.
TikTok is working on its transition towards HTTPS from its unencrypted HTTP. TikTok also focuses on eliminating the middle man attack that occurs by controlling the access point of the users, thereby changing the downloaded content. TikTok also has assured to replace it Google SDK in the upcoming update, thereby reducing the chances of vulnerability.
From emerging start-ups to companies with profound history, TikTok devises appropriate strategies to enhance the user experience among the brands. TikTok is already using HTTPS across several regions, and in the near future, it is expected to operate in every market. Thereby it encouraged brands to create IPs on TikTok for their data security and privacy.